“Don’t make me think!”, says Steve Krug.

Well, we aren’t about to start an argument with two of the internet’s giants of web development sense and sensibility! Sorry, you’ll have to form a circle and chant ‘Fight!’ around Google and Facebook, instead. But we do believe that good design doesn’t have to utilise clichés to give it an automatic, natural feel. Today we look at 12 of the most common clichés in web development – all sites should be able to convey their message without these tactics.

1. ‘Business Men Shaking Hands’ Photo

One of the advantages of a web design company is that they separate content from presentation. The purpose of this is to allow the website developers at your web design agency to change the theme and framework of the website as needed without altering the structure and format of the content. As a business, content is considered to be the key to placement on search engines such as Google, Bing, or Yahoo.

In order to choose a website designer to provide the website design that will catapult a business to the next level, an organised business must be able to communicate their needs to website developers. It is important to realise that a web designer may not speak the same language that a business person does.

One thing that many companies, big or small, have in common is having a website that promotes their business. What separates the good websites from the great websites is the way that the websites are presented and used. Companies all over the world strive to have an easy to use website that presents information in a clear manner. By focusing on good web design and navigation, companies can have a visually appealing website that can set them apart from their competition, and draw many more clients.